3 min read

You’ve set up Google analytics, you’ve got all your social media insights organized and available at a click of a button… you’ve got this marketing analytics thing down!

Or do you?

It’s great to have all the systems in place telling you bounce rates and impressions, but are you actually doing anything...

Content is king, but it’s up to queens (that’s you!) to use it wisely in their business kingdom.

Wisely is the key word here. If you’ve created content in the past, whether it’s video, blogs, social posts, or anything else, you’ve probably noticed that some of it does really well and the rest kind of flops. 

...

Raise your hand if you’ve ever been intimidated by the thought of having to create a sales page... We’ll assume that there are many hands raised right now. 

Don’t feel bad though. It is intimidating. You are putting your product or service out to the world, and the internet is a very opinionated place.

However, we’re...

4 min read

Back in 2014, you couldn’t turn on the radio or walk into any establishment playing music without hearing #Selfie by the Chainsmokers at some point. 

Hate it or love it, it’s a song of our times. But there’s one line from the lyrics that instantly popped into our minds as we sat down to write this blog post -...

Think about the last ad that positively grabbed your attention. Maybe it was a sponsored post or story on Instagram, a video that played on YouTube, or even a pop-up on a website asking you to sign up for a newsletter. 

Was it funny? Loud with large fonts? Busy with loads of colors and graphics?

Whatever the defining factors were, it did...

Whether your day-to-day includes excessive amounts of business travel on planes or just running across town between meetings, keeping on top of your skincare can be tough when you’re under stress and exposed to the enormous amount of environmental pollutants surrounding us.

Add in bad diets and lack of water intake and we have the perfect...

3 min read

Running a business with your partner - an ideal set-up or disaster waiting to happen?

Contrary to popular belief, mixing business and love isn’t to be avoided at all costs. Rather, having the same goals and values and being able to celebrate success together can be a great strengthener for a relationship.

Successfully running...

5 min read

Your marketing campaign is doing exceptionally well and the leads are just flowing in! 

But before you pop the champagne and start celebrating your success, hit the pause button for a second. 

On average, only 25% of the leads you receive have the quality it takes to make it to being a closed sale. And while having lots of...

4 min read

In a world that is increasingly overwhelming, with negative news cycles, almost everything in your fridge being potentially harmful to your health, and schedules that are more for three people than just little old you… we are in DESPERATE need of flow states. 

What is a flow state, might you ask?

According to...

5 min read

What leads a customer to ultimately click that “Complete Purchase” button? Is it helpful product descriptions? Quality and detailed product photos? How about shipping and return guarantees?

A combination of all of the above and then some?

Of the hundreds of choices you have to when optimizing an ecommerce website, any...