4 min read

Imagine sitting down to work at a coffee shop. You’re in the zone, ready to catch-up on email, and about to crush your to-do list for the day. Now, typically, someone sitting next to you and wanting to chat would probably be met by some niceties from you and then you’d stick on your headphones and hope they got the...

4 min read

Digital marketing. To some a natural way of doing business; to others a big dark ocean they’re afraid to dip their toes in.

Whatever your feelings and experiences are, one thing is certain - digital marketing is a required and absolutely necessary tenant of modern business. 

And it’s really not threatening or scary...

Written by Anela Perviz

6 min read

What do buying a pack of gum and purchasing a new car have in common?

At first glance, they couldn’t be more different. And that’s true, that don’t have much in common other than that they are both part of that customer’s established buying patterns.

Whether you recognize it or not, you...

4 min read

31.7 million. 

That’s how many small businesses there were in the United States in 2020, according to the U.S. Small Business Administration.

That number is of course spread across various industries and sectors; but it does highlight the fact that no matter what area a business is operating in, there is going to be a high...

3 min read

Are you looking at your business through customer-colored lenses? What we mean by this metaphor is how well do you understand the needs and problems of your customers?

Where you land on the scale, from not understanding at all to completely being in tune, will almost always directly correlate with your sales performance. 

Your...

3 min read

Once the entrepreneurial bug bites you, it can really sink its teeth in! You see your business flourishing and taking off and new ideas begin to pop up, leaving you thinking, “Should I start another business?”

While there are certainly major benefits to owning more than one business (diversification!), there are also...

4 min read

If you’ve started a business or are thinking of starting one, you will most likely start off as a solopreneur (AKA going at it alone with no partners or people helping out with the day-to-day).

As with everything, there are pluses and negatives with solopreneurship. 

Good news is that you are 100% in control of company...

4 min read

If you’ve been running a business or putting work into your side hustle for longer than a couple of months, you’ve probably realized a couple of things:

1. The joy of money is fleeting and won’t make you happy long term. 
2. Operating in a constant state of overwhelm is a given but also not sustainable long...

3 min read

That initial rush of excitement you have when that lightbulb moment hits you is pretty unbeatable. And it lasts until your first Google search when you realize just how many competitors are actually out there. Even if your niche isn’t saturated, everything always has an alternative. Cue second-guessing!

Let’s get our...

3 min read

2020 has shown us just how much of the world is out of our control. While that might be anxiety inducing to some, the flip side is that it has also highlighted that we should make the most of what we can control.

One of those things completely up to us is the career path we’re on and whether or not we will stay on it. If...