No one likes to be wrong or miss the mark, especially when it’s something as important and personal as a business idea. But if your idea is faulty from the get go, no matter what you do or how hard you try, success will always be out of reach. 

It’s a fine line between building a disruptive business and one that’s too far...

Let’s start off with a cautionary tale. Becca is an incredibly talented esthetician, who, after working for others for several years, decided to start her own skin care studio. She designed a beautiful space that customers loved coming to, offered services at competitive prices, and solved her clients’ skin care concerns. Her social...

7 min read

If you’ve ever wondered if you really need to define a niche for your business (and if you’re secretly thinking it’s just some marketing nonsense), we’re laying it all out for you. Hint: the short answer is yes. You do need a niche!

Let’s say you run a business that sells mugs with cute designs and...

4 min read

Maybe you had your lightbulb moment just last week and have been frantically researching ever since. Or perhaps you’ve been sitting on your idea for years, but never had the courage to go through with it (even though you know it will work!).

Whatever your case may be, it’s never too late (or too soon, for that matter) to...

 4 min read

Let’s not sugarcoat things. You’re in business to make money. Yes, solving people’s problems and adding value to their lives is great, but you have to make money doing it. 

Pricing is an art. There are many ways of deciding on that final dollar value, from picking a number out of thin air (obviously, we...

3 min read

“This product will fit our market. We have to test the market reaction. How does our market act?” 

In business, we talk about the market ALL THE TIME. But for those of you just getting your feet wet, it’s important to dig in and truly understand all the nuanced meanings of the term. 

Breaking It Down

A...

4 min read

Imagine sitting down to work at a coffee shop. You’re in the zone, ready to catch-up on email, and about to crush your to-do list for the day. Now, typically, someone sitting next to you and wanting to chat would probably be met by some niceties from you and then you’d stick on your headphones and hope they got the...

4 min read

Digital marketing. To some a natural way of doing business; to others a big dark ocean they’re afraid to dip their toes in.

Whatever your feelings and experiences are, one thing is certain - digital marketing is a required and absolutely necessary tenant of modern business. 

And it’s really not threatening or scary...

Written by Anela Perviz

6 min read

What do buying a pack of gum and purchasing a new car have in common?

At first glance, they couldn’t be more different. And that’s true, that don’t have much in common other than that they are both part of that customer’s established buying patterns.

Whether you recognize it or not, you...

4 min read

31.7 million. 

That’s how many small businesses there were in the United States in 2020, according to the U.S. Small Business Administration.

That number is of course spread across various industries and sectors; but it does highlight the fact that no matter what area a business is operating in, there is going to be a high...