New Book: Roadmap For Starting a Business

Do You Know the Definition of Success?

goals lifestyle motivation Jul 11, 2020

3 min read

To be fair, it’s a trick question. There isn’t a single right answer… more like 7.7 billion right answers. For every person on earth, there is a different definition of success. 

Some of you might be rejoicing in the fact that it’s completely up to you; but others are perhaps slightly hyperventilating,...

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How to Really Conduct a Competitive Analysis

business marketing strategy Jul 08, 2020

5 min read

Competition is a good thing! If it wasn’t for competitors, companies would stagnate, innovation would not exist, and there would be no growth. There’s no reason to improve when your customers have nowhere else to go.

But that’s not the world we live in, because no matter what industry you’re in, you have...

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6 Musts for a Memorable Marketing Event

7 min read

If you’ve spent any time learning anything about marketing, you know that in today’s world engagement, relationship building, and value are key factors to successful marketing campaigns across all mediums.

A question that pops up often is what if you’re making all the right moves with your marketing and killing it...

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How to Supercharge Your Marketing

6 min read

Imagine discovering a new t-shirt brand on Instagram. You saw an ad in your feed that drew your attention. You visit their profile and see that the shirts feature quirky phrases and images, and the brand expresses an extremely fun and laid-back image.

You like what you’re seeing and want to buy. So, you head over to their...

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The Simple Analysis Tool Your Business Needs

4 min read

At any given point in time, a business owner faces a multitude of critical decisions. New opportunities arise, each carrying their own potential for success or failure. Likewise there is never a lack of challenges popping up, each requiring a solution and roadmap for how to tackle them. 

The one constant, no matter what industry...

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How to Create More Effective Social Media Ads

marketing sales socialmedia Jun 19, 2020

6 min read

People hate ads. Anyone shocked by that? No? We thought so.

Marketers spend their lives creating ads and consumers spend their lives avoiding them. It’s the circle of life. 

But why is it that we as consumers have such a bad taste in our mouths about ads? We dug into that question, and found these five themes to be...

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You Made the Sale, Now What?

4 min read

Most new customers don’t make a second purchase. 

Here’s the good news though: your customers have already taken a liking to you when they made their first purchase. They wouldn’t have wanted your product or service otherwise, right?

Now, it’s your responsibility to keep the good feelings rolling. 

...

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4 Best Practices for Smarter Sales

5 min read

Let’s talk traditional sales. People have been selling and buying goods and services for centuries, and at the core of it, the process hasn’t changed that much. 

Of course, things are more polished and advanced today, buy the sales process, at its most simplified level, has always boiled down to a basic formula: The...

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Believe It or Not, Your Business Needs a Newsletter

6 min read

Scan your inbox real quick. How many unopened newsletters are sitting there waiting to be read? Ok, let’s be honest... waiting to be deleted.

We all know the deal. We sign up for newsletters for free downloads, discount codes, or some sort of other special access. Once we get what we want, our interest in the emails flooding...

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Is Your Brand Inconsistent? Here’s What to Check.

business marketing website Jun 05, 2020

7 min read

You’ve put blood, sweat, tears, and gallons of coffee into building up your brand. You’ve perfected the intangibles and polished the tangibles. Or have you?

Small inconsistencies are hard to spot, but they can put a significant tarnish on all of the hard work you put into building your brand. 

Everything from logos,...

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