New Book: Roadmap For Starting a Business

5 Emails Your Subscribers Will Actually Open

5 min read

We’re willing to bet that there’s a little red number in the corner of your phone’s email app. 

If you’re one of the rare breeds that has whittled down their inbox to receiving only the emails you open and find useful, hats off to you!

But if you’re like the rest of us, your inbox is probably a tad...

Read more...

Building Customer Trust When You Have Zero Sales

8 min read

Imagine coming across a website that you haven’t visited before. You like the products they’re selling but know nothing about the brand, if the products are good quality, or what their customer service (if any) is like. 

The logical next step would be to search for customer reviews to find out if others had a...

Read more...

How To Stand Out in a Sea of Similar Competitors

marketing sales strategy May 12, 2020

6 min read

Here’s a bit of a reality check: almost no business is one-of-a-kind. Yours included. 

Think about it objectively. How many grocery stores, clothing retailers, dentists, makeup artists, etc. are truly unique in their field?

Whatever industry niche you are in, at the end of the day, you are essentially selling the same...

Read more...

So Have a Business Idea, Now What?

business goals startup Jun 28, 2019

5 min read

It finally hit you! That out-of-this-world, game-changing business idea. You can’t stop dreaming about it, thinking about it, and drawing on napkins about it. 

You know exactly what you need to do, what your business model will look like, and who your customers will be. You can already see them lining up out the door.

...

Read more...

Untapped Power of Customer Reviews

7 min read

The business equivalent of a pat on the back is a happy customer. They walk away satisfied with your service or product and will be back again, and you are left with a feeling of “I must be doing something right!”

They’ll probably even recommend you to their friends and family, turning that pat on the back into a...

Read more...

Sluggish Sales? Here’s Why

business sales strategy Jun 14, 2019

5 min read

It’s incredibly frustrating when you’re doing everything you should – great marketing campaigns, brand presence, customer engagement, etc. – but the sales are just not happening.

Many things can contribute to stagnant sales, but time and time again, entrepreneurs find themselves stuck in an inconsistent cycle...

Read more...

Marketing Must-Have: Customer Personas

5 min read

Are you making one of the most common entrepreneurship mistakes?

To find out, answer this question: can your product or service be used by anyone?

If you answered yes, we hate to break it to you, but you’re in the mistake-making group.

If you believe everyone will use your product/service, you are marketing and selling to a...

Read more...

A Women's Guide to Social Media Basics

Social media is a rabbit hole.

It’s too easy to get sucked into a loop of entertaining videos, end up 52 weeks into someone’s Instagram posts, and spend hours scrolling through home design ideas on Pinterest.

BUT it’s also one of the most powerful tools business owners have at their fingertips, literally.

If you have a business...

Read more...

Failing on Attracting Clients? Communication is the Answer

So… that title sounds a little rough. But sometimes tough love is what we need to pull ourselves together and stare our blockades in the face. Many, if not most, of the problems we face in business, personal relationships, or even during unpleasant encounters with strangers are due to a breakdown in communication.

Trouble attracting...

Read more...

A Practical Guide to Positivity

goals lifestyle motivation Apr 26, 2019

Think positive! Stay positive! How often have you heard those words or even said them yourself? All of us probably have, because positivity is a big precursor to success or overcoming a challenge. However, remaining upbeat when everything seems to be going downhill is tough. To be honest, positivity requires daily attention and focus, but...

Read more...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.