New Book: Roadmap For Starting a Business

Guide to Social Media Algorithms

4 min read 

Nothing strikes as much fear into entrepreneurs trying to boost their social media like the dreaded social media algorithm. It’s a big looming cloud of unknown that seems to randomly punish and reward unsuspecting social posts.

The function of algorithms is to deliver the most relevant content to users out of the...

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Starter’s Guide to Lead Generation

marketing startup website May 31, 2020

3 min read

Attracting complete strangers on the internet and converting them to customers is not easy.

There is no lack of content nor advertisements all clamoring for the same consumers’ attention. And consumers aren’t lacking savvy either. They want their attention to be earned, not bought. 

Capturing shoppers’ interest...

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Guide to Social Media Metrics

5 min read

Pop quiz! What’s the return on investment (ROI) on your social media efforts?

If you’re drawing a blank or struggling to define a percentage, you are not alone. For the majority of businesses, quantifying the value of the time and resources invested into social is challenging.

That just might have something to do with...

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4 Strategies for Engaged Customers

4 min read

To grow a business, attracting new customers day-in and day-out seems to be the main piece to the puzzle. And while it is an important ingredient, it may not be the most important.

Say hello to customer retention. Retaining existing customers is easier and more cost effective than solely relying on new acquisitions: 

  • They are...
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5 Emails Your Subscribers Will Actually Open

5 min read

We’re willing to bet that there’s a little red number in the corner of your phone’s email app. 

If you’re one of the rare breeds that has whittled down their inbox to receiving only the emails you open and find useful, hats off to you!

But if you’re like the rest of us, your inbox is probably a tad...

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Building Customer Trust When You Have Zero Sales

8 min read

Imagine coming across a website that you haven’t visited before. You like the products they’re selling but know nothing about the brand, if the products are good quality, or what their customer service (if any) is like. 

The logical next step would be to search for customer reviews to find out if others had a...

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How To Stand Out in a Sea of Similar Competitors

marketing sales strategy May 12, 2020

6 min read

Here’s a bit of a reality check: almost no business is one-of-a-kind. Yours included. 

Think about it objectively. How many grocery stores, clothing retailers, dentists, makeup artists, etc. are truly unique in their field?

Whatever industry niche you are in, at the end of the day, you are essentially selling the same...

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How Do You Validate Ideas: Actionable Guidance

business goals startup Jun 28, 2019

5 min read

It finally hit you! That out-of-this-world, game-changing business idea. You can’t stop dreaming about it, thinking about it, and drawing on napkins about it. 

You know exactly what you need to do, what your business model will look like, and who your customers will be. You can already see them lining up out the door.

...

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Untapped Power of Customer Reviews

7 min read

Online Customer Reviews: Untapped Power at Your Fingertips

The business equivalent of a pat on the back is a happy customer. They walk away satisfied with your service or product and will be back again, and you are left with a feeling of “I must be doing something right!”

They’ll probably even recommend you to their...

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Sluggish Sales? Here’s Why

business sales strategy Jun 14, 2019

5 min read

It’s incredibly frustrating when you’re doing everything you should – great marketing campaigns, brand presence, customer engagement, etc. – but the sales are just not happening.

Many things can contribute to stagnant sales, but time and time again, entrepreneurs find themselves stuck in an inconsistent cycle...

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