Think about the last ad that positively grabbed your attention. Maybe it was a sponsored post or story on Instagram, a video that played on YouTube, or even a pop-up on a website asking you to sign up for a newsletter. 

Was it funny? Loud with large fonts? Busy with loads of colors and graphics?

Whatever the defining factors were, it did...

Whether your day-to-day includes excessive amounts of business travel on planes or just running across town between meetings, keeping on top of your skincare can be tough when you’re under stress and exposed to the enormous amount of environmental pollutants surrounding us.

Add in bad diets and lack of water intake and we have the perfect...

3 min read

Running a business with your partner - an ideal set-up or disaster waiting to happen?

Contrary to popular belief, mixing business and love isn’t to be avoided at all costs. Rather, having the same goals and values and being able to celebrate success together can be a great strengthener for a relationship.

Successfully running...

5 min read

Your marketing campaign is doing exceptionally well and the leads are just flowing in! 

But before you pop the champagne and start celebrating your success, hit the pause button for a second. 

On average, only 25% of the leads you receive have the quality it takes to make it to being a closed sale. And while having lots of...

4 min read

In a world that is increasingly overwhelming, with negative news cycles, almost everything in your fridge being potentially harmful to your health, and schedules that are more for three people than just little old you… we are in DESPERATE need of flow states. 

What is a flow state, might you ask?

According to...

5 min read

What leads a customer to ultimately click that “Complete Purchase” button? Is it helpful product descriptions? Quality and detailed product photos? How about shipping and return guarantees?

A combination of all of the above and then some?

Of the hundreds of choices you have to when optimizing an ecommerce website, any...

Running a business that has any chance of success requires a huge devotion of time and energy. It can be hectic and unforgiving and business goals won’t be reached by themselves. 

It’s a marathon that requires stamina and mental and physical strength. And that is exactly why, self-care must be at the top of your list of business...

5 min read

How did the 35,000 decisions you made yesterday go? Before you argue that you made, at best, 10 decisions yesterday, according to Psychology Today, it was indeed around 35,000.

Most of these were trivial. Yogurt or eggs for breakfast. Black or gray coat. While others were major. Negotiate or accept an offer as is. Fire or give...

6 min read

You’ve invested time, money, and energy into bringing that new customer onboard only to have the agreement fall through. Sound familiar?

Probably too familiar for some. It leaves you frustrated and drained knowing the lost productivity. Could you have made a sale had you invested your time somewhere else? Definitely.

We see...

3 min read

Clothing doesn’t make the woman; her smarts, heart, and effort do. But clothing does make for a first impression and, arguably, continued impression of her. Like it or not, what we wear can affect our business relationships with clients and partners and how successful we are in the long run.

Whether you work in a corporate...