2 min read

It’s bound to happen, even if you’ve so far cleverly avoided showing up at networking, industry, and any other kind of event by yourself. Your plus one is going to cancel at some point… some point too late in the game where you still have to show up at the event (non-refundable tickets, anyone?). Cue anxiety.

Why...

3 min read

To be fair, it’s a trick question. There isn’t a single right answer… more like 7.7 billion right answers. For every person on earth, there is a different definition of success. 

Some of you might be rejoicing in the fact that it’s completely up to you; but others are perhaps slightly hyperventilating,...

5 min read

Competition is a good thing! If it wasn’t for competitors, companies would stagnate, innovation would not exist, and there would be no growth. There’s no reason to improve when your customers have nowhere else to go.

But that’s not the world we live in. No matter what industry you’re in, you have competitors...

7 min read

If you’ve spent any time learning anything about marketing, you know that in today’s world engagement, relationship building, and value are key factors to successful marketing campaigns across all mediums.

A question that pops up often is what if you’re making all the right moves with your marketing and killing it...

6 min read

Imagine discovering a new t-shirt brand on Instagram. You saw an ad in your feed that drew your attention. You visit their profile and see that the shirts feature quirky phrases and images, and the brand expresses an extremely fun and laid-back vibe.

You like what you’re seeing and want to buy. So, you head over to their...

4 min read

At any given point in time, a business owner faces a multitude of critical decisions. New opportunities arise, each carrying their own potential for success or failure. Likewise there is never a lack of challenges popping up, each requiring a solution and roadmap for how to tackle them. 

The one constant, no matter what industry...

6 min read

People hate ads. Anyone shocked by that? No? We thought so.

Marketers spend their lives creating ads and consumers spend their lives avoiding them. It’s the circle of life. 

But why is it that we as consumers have such a bad taste in our mouths about ads? We dug into that question, and found these five themes to be...

4 min read

Most new customers don’t make a second purchase. 

Here’s the good news though: your customers have already taken a liking to you when they made their first purchase. They wouldn’t have wanted your product or service otherwise, right?

Now, it’s your responsibility to keep the good feelings rolling. 

...

5 min read

Let’s talk traditional sales. People have been selling and buying goods and services for centuries, and at the core of it, the process hasn’t changed that much. 

Of course, things are more polished and advanced today, buy the sales process, at its most simplified level, has always boiled down to a basic formula: The...

6 min read

Scan your inbox real quick. How many unopened newsletters are sitting there waiting to be read? Ok, let’s be honest... waiting to be deleted.

We all know the deal. We sign up for newsletters for free downloads, discount codes, or some sort of other special access. Once we get what we want, our interest in the emails flooding...