At any given point in time, a business owner faces a multitude of critical decisions. New opportunities arise, each carrying their own potential for success or failure. Likewise there is never a lack of challenges popping up, each requiring a solution and roadmap for how to tackle them.
The one constant, no matter what industry...
People hate ads. Anyone shocked by that? No? We thought so.
Marketers spend their lives creating ads and consumers spend their lives avoiding them. It’s the circle of life.
But why is it that we as consumers have such a bad taste in our mouths about ads? We dug into that question, and found these five themes to be...
Most new customers don’t make a second purchase.
Here’s the good news though: your customers have already taken a liking to you when they made their first purchase. They wouldn’t have wanted your product or service otherwise, right?
Now, it’s your responsibility to keep the good feelings rolling.
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Let’s talk traditional sales. People have been selling and buying goods and services for centuries, and at the core of it, the process hasn’t changed that much.
Of course, things are more polished and advanced today, buy the sales process, at its most simplified level, has always boiled down to a basic formula: The...
Scan your inbox real quick. How many unopened newsletters are sitting there waiting to be read? Ok, let’s be honest... waiting to be deleted.
We all know the deal. We sign up for newsletters for free downloads, discount codes, or some sort of other special access. Once we get what we want, our interest in the emails flooding...
You’ve put blood, sweat, tears, and gallons of coffee into building up your brand. You’ve perfected the intangibles and polished the tangibles. Or have you?
Small inconsistencies are hard to spot, but they can put a significant tarnish on all of the hard work you put into building your brand.
Everything from logos,...
Nothing strikes as much fear into entrepreneurs trying to boost their social media like the dreaded social media algorithm. It’s a big looming cloud of unknown that seems to randomly punish and reward unsuspecting social posts.
The function of algorithms is to deliver the most relevant content to users out of the...
Attracting complete strangers on the internet and converting them to customers is not easy.
There is no lack of content nor advertisements all clamoring for the same consumers’ attention. And consumers aren’t lacking savvy either. They want their attention to be earned, not bought.
Capturing shoppers’ interest...
Pop quiz! What’s the return on investment (ROI) on your social media efforts?
If you’re drawing a blank or struggling to define a percentage, you are not alone. For the majority of businesses, quantifying the value of the time and resources invested into social is challenging.
That just might have something to do with...
To grow a business, attracting new customers day-in and day-out seems to be the main piece to the puzzle. And while it is an important ingredient, it may not be the most important.
Say hello to customer retention. Retaining existing customers is easier and more cost effective than solely relying on new acquisitions:
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