Content is king, but it’s up to queens (that’s you!) to use it wisely in their business kingdom.
Wisely is the key word here. If you’ve created content in the past, whether it’s video, blogs, social posts, or anything else, you’ve probably noticed that some of it does really well and the rest kind of flops.
Why is that?
Most likely you aren’t hitting the sweet spot that’s a combination of your audience’s preferences, the amount you’re willing to spend, and your time frame.
You must have purposeful creation tactics to maximize your chances of success.
Step one is to determine the purpose of your content. Putting stuff out there just for the sake of filling up space doesn’t bring any results. To decide if producing content on a certain subject is valuable, ask yourself the following:
Step two is to determine how you can execute. Once you’re clear on why you’re creating your content, consider the following:
To get the results you’re looking for and hit that sweet spot, it’s important to know when to use what type of content.
If you’re looking to build brand awareness, blog posts are a great option because you can optimize them for search. It’s a great way to reach an audience that might have never heard of you before but is Googling things related to your business. SEO is another subject entirely, but make sure to use keywords, conversation-like language, lists, and quality information to rank highly.
Webinars and downloads
“Gated” content, where a user has to sign-up to receive something, is great for lead generation. Make sure what you’re offering is truly valuable to your audience so that they’ll want it enough in order to exchange their information for it.
This type of content is great for simplifying complex or extensive information into a format your audience can easily consume and understand. It’s ideal for engagement, as it will probably reveal new insights to your audience.
Seems like everyone has a podcast nowadays, doesn’t it? Podcasts are great if you have an audience that is always on the go and multitasking throughout their day. Their purpose is primarily educational and entertainment oriented, so it’s a good tool to build brand loyalty and relationships with your customers.
Video content is all the rage. It’s preferred by audiences, and brands love it because of the awareness and engagement it helps build. With short attention spans being the norm, short videos (under 30 seconds) are currently one of the best ways to effectively reach an audience.
These are some of the most popular forms of content businesses are using today and with good reason. As you’re building your content strategy always remember your why and how. Bottom line is: If it doesn’t bring value to your audience, it won’t bring value to you.