⌚ 4 min read
Digital marketing. To some a natural way of doing business; to others a big dark ocean they’re afraid to dip their toes in.
Whatever your feelings and experiences are, one thing is certain - digital marketing is a required and absolutely necessary tenant of modern business.
And it’s really not threatening or scary as many beginners deem it to be. We fear what we don’t understand. So all that’s standing between you and a headfirst dive into digital marketing waters is a little bit of knowledge.
Before we get into our seriously easy (and useful!) tips, let’s review why you need to up your digital marketing game in the first place:
When creating your digital marketing strategy, these are the questions you must answer:
Create amazing content - What makes content amazing? The value it provides!
The formula is really simple: create value > generate awareness > attract leads > makes sales.
Whatever you produce has to be actionable and reach your target audience. You can create out of this world content, but if it’s not reaching the right people, it will do you no good. Also don’t expect to put something out there and have it bring in sales overnight. Content strategies must be focused on the long-term.
There are a multitude of forms content can take and your audience will largely dictate what avenue you should pursue. However, these are the most popular forms of content companies choose to produce:
Run social ads - Ads bring results. Well-executed ads, that is. Social ads are a must-have tool because they allow you to specifically target desired audiences, test out different methods and collect data.
Consider the following to make sure your ads are successful:
Utilize email marketing - Email is all about lead nurturing. Once you have gathered information on your potential customers through your content, ads and lead magnets, you must do something with it! Email is a great tool because you can automate campaigns and have them do the work for you.
The key to a successful email pipeline is to understand what stages a typical customer goes through before deciding to purchase your product or service. If you align your email strategy with those stages, you will help push customers along on their natural progression towards making a purchase decision.
Helpful things to keep in mind:
You don’t need a ton of money or even that much expertise to create a successful digital marketing strategy. The number one thing to keep in mind is that you have to point out a problem your target audience is experiencing and provide a clear solution to it.
Stay authentic and avoid anything too salesy, because people buy from the companies and brands they can connect to. And finally, use digital marketing as a powerful tool to supplement your intuition and what you feel is right. Numbers and data will point you in the direction you need to go, but it is up to you to tell a story that will resonate with your customers.
Diving into digital marketing isn’t scary or hard. With a little bit of knowledge you can create campaigns that will bring in sales. For more information and tips on all of the above (and more!) check out our Intro to Business course.