⌚ 4 min read
Just like there are one hit wonders in the music industry, there are one hit wonder months of revenue for entrepreneurs. Hint: those are the screenshots of 5 and 6-figure amounts you see entrepreneurial gurus posting on social media.
What you don’t see are the 11 other months of the year, where revenues are ebbing and flowing and lack-luster compared to that one staggering month.
Keeping up a social media image of success feels good, but it’s not what will help you build a sustainable business.
If you’re going into business expecting month after month of staggering revenues, you’ll be left disappointed.
Entrepreneurship isn’t like a traditional job where you have the security of knowing your income month to month. However, there are strategies you can use to ensure your business will be making consistent revenues.
You need two things: a plan + an understanding of business development.
The number one reason entrepreneurs don’t have consistent monthly revenue is that they’re lacking a plan for lead generation, leaving their pipeline empty of potential customers.
Look at it this way, even when you have your hands full with customers, you should always be working on bringing in more. You never know when contracts will end or customers will leave.
You might be thinking, “But I’m already doing the whole lead generation thing.” Randomly posting on social media isn’t lead generation. Even regularly posting on social media isn’t lead generation. It’s just one piece of the plan because social platforms aren’t in your control and if an algorithm change affects your reach, you’ll be left with no sales. Remember, social media is just one part of the bigger plan.
Start building your lead generation strategy to fill your pipeline and avoid the ups and downs of inconsistent monthly revenue.
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