New Book: Roadmap For Starting a Business

How to Sell to the 5 Types of Decision Makers

Uncategorized Jul 28, 2020

5 min read

How did the 35,000 decisions you made yesterday go? Before you argue that you made, at best, 10 decisions yesterday, according to Psychology Today, it was indeed around 35,000.

Most of these were trivial. Yogurt or eggs for breakfast. Black or gray coat. While others were major. Negotiate or accept an offer as is. Fire or give...

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Pain Points Are the Key to Making Sales

6 min read

You’ve invested time, money, and energy into bringing that new customer onboard only to have the agreement fall through. Sound familiar?

Probably too familiar for some. It leaves you frustrated and drained knowing the lost productivity. Could you have made a sale had you invested your time somewhere else? Definitely.

We see...

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What Does Business Casual Mean for Women?

business lifestyle style Jul 21, 2020

3 min read

Clothing doesn’t make the woman; her smarts, heart, and effort do. But clothing does make for a first impression and, arguably, continued impression of her. Like it or not, what we wear can affect our business relationships with clients and partners and how successful we are in the long run.

Whether you work in a corporate...

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Best Sunday Rituals for #GirlBosses

health lifestyle motivation Jul 17, 2020

3 min read

Few of us are immune to the Sunday Scaries. But if we really dig into why that uneasy feeling pops up, it’s most often because we don’t feel ready to take on a new week full of responsibilities. 

There always seems to be an endless list of professional and personal tasks waiting for us that we really don’t have...

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How to Fly Solo at Social Events

goals lifestyle motivation Jul 15, 2020

2 min read

It’s bound to happen, even if you’ve so far cleverly avoided showing up at networking, industry, and any other kind of event by yourself. Your plus one is going to cancel at some point… some point too late in the game where you still have to show up at the event (non-refundable tickets, anyone?). Cue anxiety.

Why...

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Do You Know the Definition of Success?

goals lifestyle motivation Jul 11, 2020

3 min read

To be fair, it’s a trick question. There isn’t a single right answer… more like 7.7 billion right answers. For every person on earth, there is a different definition of success. 

Some of you might be rejoicing in the fact that it’s completely up to you; but others are perhaps slightly hyperventilating,...

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How to Really Conduct a Competitive Analysis

business marketing strategy Jul 08, 2020

5 min read

Competition is a good thing! If it wasn’t for competitors, companies would stagnate, innovation would not exist, and there would be no growth. There’s no reason to improve when your customers have nowhere else to go.

But that’s not the world we live in, because no matter what industry you’re in, you have...

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6 Musts for a Memorable Marketing Event

7 min read

If you’ve spent any time learning anything about marketing, you know that in today’s world engagement, relationship building, and value are key factors to successful marketing campaigns across all mediums.

A question that pops up often is what if you’re making all the right moves with your marketing and killing it...

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How to Supercharge Your Marketing

6 min read

Imagine discovering a new t-shirt brand on Instagram. You saw an ad in your feed that drew your attention. You visit their profile and see that the shirts feature quirky phrases and images, and the brand expresses an extremely fun and laid-back image.

You like what you’re seeing and want to buy. So, you head over to their...

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The Simple Analysis Tool Your Business Needs

4 min read

At any given point in time, a business owner faces a multitude of critical decisions. New opportunities arise, each carrying their own potential for success or failure. Likewise there is never a lack of challenges popping up, each requiring a solution and roadmap for how to tackle them. 

The one constant, no matter what industry...

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