New Book: Roadmap For Starting a Business

What Does Business Casual Mean for Women?

business lifestyle style Jul 21, 2020

3 min read

Clothing doesn’t make the woman; her smarts, heart, and effort do. But clothing does make for a first impression and, arguably, continued impression of her. Like it or not, what we wear can affect our business relationships with clients and partners and how successful we are in the long run.

Whether you work in a corporate...

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How to Really Conduct a Competitive Analysis

business marketing strategy Jul 08, 2020

5 min read

Competition is a good thing! If it wasn’t for competitors, companies would stagnate, innovation would not exist, and there would be no growth. There’s no reason to improve when your customers have nowhere else to go.

But that’s not the world we live in, because no matter what industry you’re in, you have...

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The Simple Analysis Tool Your Business Needs

4 min read

At any given point in time, a business owner faces a multitude of critical decisions. New opportunities arise, each carrying their own potential for success or failure. Likewise there is never a lack of challenges popping up, each requiring a solution and roadmap for how to tackle them. 

The one constant, no matter what industry...

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Believe It or Not, Your Business Needs a Newsletter

6 min read

Scan your inbox real quick. How many unopened newsletters are sitting there waiting to be read? Ok, let’s be honest... waiting to be deleted.

We all know the deal. We sign up for newsletters for free downloads, discount codes, or some sort of other special access. Once we get what we want, our interest in the emails flooding...

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Is Your Brand Inconsistent? Here’s What to Check.

business marketing website Jun 05, 2020

7 min read

You’ve put blood, sweat, tears, and gallons of coffee into building up your brand. You’ve perfected the intangibles and polished the tangibles. Or have you?

Small inconsistencies are hard to spot, but they can put a significant tarnish on all of the hard work you put into building your brand. 

Everything from logos,...

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Guide to Social Media Algorithms

4 min read 

Nothing strikes as much fear into entrepreneurs trying to boost their social media like the dreaded social media algorithm. It’s a big looming cloud of unknown that seems to randomly punish and reward unsuspecting social posts.

The function of algorithms is to deliver the most relevant content to users out of the...

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So Have a Business Idea, Now What?

business goals startup Jun 28, 2019

5 min read

It finally hit you! That out-of-this-world, game-changing business idea. You can’t stop dreaming about it, thinking about it, and drawing on napkins about it. 

You know exactly what you need to do, what your business model will look like, and who your customers will be. You can already see them lining up out the door.

...

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Untapped Power of Customer Reviews

7 min read

The business equivalent of a pat on the back is a happy customer. They walk away satisfied with your service or product and will be back again, and you are left with a feeling of “I must be doing something right!”

They’ll probably even recommend you to their friends and family, turning that pat on the back into a...

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Sluggish Sales? Here’s Why

business sales strategy Jun 14, 2019

5 min read

It’s incredibly frustrating when you’re doing everything you should – great marketing campaigns, brand presence, customer engagement, etc. – but the sales are just not happening.

Many things can contribute to stagnant sales, but time and time again, entrepreneurs find themselves stuck in an inconsistent cycle...

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Marketing Must-Have: Customer Personas

5 min read

Are you making one of the most common entrepreneurship mistakes?

To find out, answer this question: can your product or service be used by anyone?

If you answered yes, we hate to break it to you, but you’re in the mistake-making group.

If you believe everyone will use your product/service, you are marketing and selling to a...

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