7 min read

If you’ve ever wondered if you really need to define a niche for your business (and if you’re secretly thinking it’s just some marketing nonsense), we’re laying it all out for you. Hint: the short answer is yes. You do need a niche!

Let’s say you run a business that sells mugs with cute designs and...

4 min read

If you’ve been running a business or putting work into your side hustle for longer than a couple of months, you’ve probably realized a couple of things:

1. The joy of money is fleeting and won’t make you happy long term. 
2. Operating in a constant state of overwhelm is a given but also not sustainable long...

3 min read

2020 has shown us just how much of the world is out of our control. While that might be anxiety inducing to some, the flip side is that it has also highlighted that we should make the most of what we can control.

One of those things completely up to us is the career path we’re on and whether or not we will stay on it. If...

Let’s start off by giving congratulations where congratulations are due…

Your business survived the pandemic so far! Or perhaps, you’ve worked up the courage to finally start your business!

Now it’s time to look ahead.

Just as 2020 changed the way we do business, 2021 will bring its own set of challenges and changes as...

5 min read

The ultimate oxymoron - selling without “selling.” When we say without selling, we mean foregoing all of the pushiness that is typically associated with the act.  

Pitching and selling to customers can be especially gut-wrenching for new entrepreneurs. You don’t want to come off as a used car salesman, but...

5 min read

Open up a new tab on your browser and Google your product or service.

We’ll take a guess and say that the search results are in the millions. Unless your product or service is extremely specific and unique, you’ve got competitors to contend with and stand out against.

The Fix: Differentiate your business

The concept of...

Think about the last ad that positively grabbed your attention. Maybe it was a sponsored post or story on Instagram, a video that played on YouTube, or even a pop-up on a website asking you to sign up for a newsletter. 

Was it funny? Loud with large fonts? Busy with loads of colors and graphics?

Whatever the defining factors were, it did...

3 min read

Running a business with your partner - an ideal set-up or disaster waiting to happen?

Contrary to popular belief, mixing business and love isn’t to be avoided at all costs. Rather, having the same goals and values and being able to celebrate success together can be a great strengthener for a relationship.

Successfully running...

5 min read

Your marketing campaign is doing exceptionally well and the leads are just flowing in! 

But before you pop the champagne and start celebrating your success, hit the pause button for a second. 

On average, only 25% of the leads you receive have the quality it takes to make it to being a closed sale. And while having lots of...

5 min read

What leads a customer to ultimately click that “Complete Purchase” button? Is it helpful product descriptions? Quality and detailed product photos? How about shipping and return guarantees?

A combination of all of the above and then some?

Of the hundreds of choices you have to when optimizing an ecommerce website, any...