Let’s start off with a cautionary tale. Becca is an incredibly talented esthetician, who, after working for others for several years, decided to start her own skin care studio. She designed a beautiful space that customers loved coming to, offered services at competitive prices, and solved her clients’ skin care concerns. Her social...

3 min read

“This product will fit our market. We have to test the market reaction. How does our market act?” 

In business, we talk about the market ALL THE TIME. But for those of you just getting your feet wet, it’s important to dig in and truly understand all the nuanced meanings of the term. 

Breaking It Down

A...

4 min read

Imagine sitting down to work at a coffee shop. You’re in the zone, ready to catch-up on email, and about to crush your to-do list for the day. Now, typically, someone sitting next to you and wanting to chat would probably be met by some niceties from you and then you’d stick on your headphones and hope they got the...

Written by Anela Perviz

6 min read

What do buying a pack of gum and purchasing a new car have in common?

At first glance, they couldn’t be more different. And that’s true, that don’t have much in common other than that they are both part of that customer’s established buying patterns.

Whether you recognize it or not, you...

3 min read

Are you looking at your business through customer-colored lenses? What we mean by this metaphor is how well do you understand the needs and problems of your customers?

Where you land on the scale, from not understanding at all to completely being in tune, will almost always directly correlate with your sales performance. 

Your...

3 min read

We all know the importance of first impressions when meeting someone. In the seconds from when they lay eyes on you to that first handshake, they’ve already formed an opinion.

You may have polished up your professional look with blazers and collared shirts, but what kind of first impression is your business giving off?

The same...

5 min read

Your marketing campaign is doing exceptionally well and the leads are just flowing in! 

But before you pop the champagne and start celebrating your success, hit the pause button for a second. 

On average, only 25% of the leads you receive have the quality it takes to make it to being a closed sale. And while having lots of...

6 min read

You’ve invested time, money, and energy into bringing that new customer onboard only to have the agreement fall through. Sound familiar?

Probably too familiar for some. It leaves you frustrated and drained knowing the lost productivity. Could you have made a sale had you invested your time somewhere else? Definitely.

We see...

7 min read

If you’ve spent any time learning anything about marketing, you know that in today’s world engagement, relationship building, and value are key factors to successful marketing campaigns across all mediums.

A question that pops up often is what if you’re making all the right moves with your marketing and killing it...

4 min read

Most new customers don’t make a second purchase. 

Here’s the good news though: your customers have already taken a liking to you when they made their first purchase. They wouldn’t have wanted your product or service otherwise, right?

Now, it’s your responsibility to keep the good feelings rolling. 

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