New Book: Roadmap For Starting a Business

Warning: These things are making your business look unprofessional

3 min read

We all know the importance of first impressions when meeting someone. In the seconds from when they lay eyes on you to that first handshake, they’ve already formed an opinion.

You may have polished up your professional look with blazers and collared shirts, but what kind of first impression is your business giving off?

The same...

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Sales Leads: What exactly is “hot?

5 min read

Your marketing campaign is doing exceptionally well and the leads are just flowing in! 

But before you pop the champagne and start celebrating your success, hit the pause button for a second. 

On average, only 25% of the leads you receive have the quality it takes to make it to being a closed sale. And while having lots of...

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Pain Points Are the Key to Making Sales

6 min read

You’ve invested time, money, and energy into bringing that new customer onboard only to have the agreement fall through. Sound familiar?

Probably too familiar for some. It leaves you frustrated and drained knowing the lost productivity. Could you have made a sale had you invested your time somewhere else? Definitely.

We see...

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You Made the Sale, Now What?

4 min read

Most new customers don’t make a second purchase. 

Here’s the good news though: your customers have already taken a liking to you when they made their first purchase. They wouldn’t have wanted your product or service otherwise, right?

Now, it’s your responsibility to keep the good feelings rolling. 

...

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4 Best Practices for Smarter Sales

5 min read

Let’s talk traditional sales. People have been selling and buying goods and services for centuries, and at the core of it, the process hasn’t changed that much. 

Of course, things are more polished and advanced today, buy the sales process, at its most simplified level, has always boiled down to a basic formula: The...

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Believe It or Not, Your Business Needs a Newsletter

6 min read

Scan your inbox real quick. How many unopened newsletters are sitting there waiting to be read? Ok, let’s be honest... waiting to be deleted.

We all know the deal. We sign up for newsletters for free downloads, discount codes, or some sort of other special access. Once we get what we want, our interest in the emails flooding...

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Guide to Social Media Metrics

5 min read

Pop quiz! What’s the return on investment (ROI) on your social media efforts?

If you’re drawing a blank or struggling to define a percentage, you are not alone. For the majority of businesses, quantifying the value of the time and resources invested into social is challenging.

That just might have something to do with...

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4 Strategies for Engaged Customers

4 min read

To grow a business, attracting new customers day-in and day-out seems to be the main piece to the puzzle. And while it is an important ingredient, it may not be the most important.

Say hello to customer retention. Retaining existing customers is easier and more cost effective than solely relying on new acquisitions: 

  • They are...
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5 Emails Your Subscribers Will Actually Open

5 min read

We’re willing to bet that there’s a little red number in the corner of your phone’s email app. 

If you’re one of the rare breeds that has whittled down their inbox to receiving only the emails you open and find useful, hats off to you!

But if you’re like the rest of us, your inbox is probably a tad...

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Building Customer Trust When You Have Zero Sales

8 min read

Imagine coming across a website that you haven’t visited before. You like the products they’re selling but know nothing about the brand, if the products are good quality, or what their customer service (if any) is like. 

The logical next step would be to search for customer reviews to find out if others had a...

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