New Book: Roadmap For Starting a Business

How to Really Conduct a Competitive Analysis

business marketing strategy Jul 08, 2020

5 min read

Competition is a good thing! If it wasn’t for competitors, companies would stagnate, innovation would not exist, and there would be no growth. There’s no reason to improve when your customers have nowhere else to go.

But that’s not the world we live in, because no matter what industry you’re in, you have...

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How to Supercharge Your Marketing

6 min read

Imagine discovering a new t-shirt brand on Instagram. You saw an ad in your feed that drew your attention. You visit their profile and see that the shirts feature quirky phrases and images, and the brand expresses an extremely fun and laid-back image.

You like what you’re seeing and want to buy. So, you head over to their...

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How to Create More Effective Social Media Ads

marketing sales socialmedia Jun 19, 2020

6 min read

People hate ads. Anyone shocked by that? No? We thought so.

Marketers spend their lives creating ads and consumers spend their lives avoiding them. It’s the circle of life. 

But why is it that we as consumers have such a bad taste in our mouths about ads? We dug into that question, and found these five themes to be...

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You Made the Sale, Now What?

4 min read

Most new customers don’t make a second purchase. 

Here’s the good news though: your customers have already taken a liking to you when they made their first purchase. They wouldn’t have wanted your product or service otherwise, right?

Now, it’s your responsibility to keep the good feelings rolling. 

...

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Believe It or Not, Your Business Needs a Newsletter

6 min read

Scan your inbox real quick. How many unopened newsletters are sitting there waiting to be read? Ok, let’s be honest... waiting to be deleted.

We all know the deal. We sign up for newsletters for free downloads, discount codes, or some sort of other special access. Once we get what we want, our interest in the emails flooding...

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Is Your Brand Inconsistent? Here’s What to Check.

business marketing website Jun 05, 2020

7 min read

You’ve put blood, sweat, tears, and gallons of coffee into building up your brand. You’ve perfected the intangibles and polished the tangibles. Or have you?

Small inconsistencies are hard to spot, but they can put a significant tarnish on all of the hard work you put into building your brand. 

Everything from logos,...

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Guide to Social Media Algorithms

4 min read 

Nothing strikes as much fear into entrepreneurs trying to boost their social media like the dreaded social media algorithm. It’s a big looming cloud of unknown that seems to randomly punish and reward unsuspecting social posts.

The function of algorithms is to deliver the most relevant content to users out of the...

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Starter’s Guide to Lead Generation

marketing startup website May 31, 2020

3 min read

Attracting complete strangers on the internet and converting them to customers is not easy.

There is no lack of content nor advertisements all clamoring for the same consumers’ attention. And consumers aren’t lacking savvy either. They want their attention to be earned, not bought. 

Capturing shoppers’ interest...

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4 Strategies for Engaged Customers

4 min read

To grow a business, attracting new customers day-in and day-out seems to be the main piece to the puzzle. And while it is an important ingredient, it may not be the most important.

Say hello to customer retention. Retaining existing customers is easier and more cost effective than solely relying on new acquisitions: 

  • They are...
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5 Emails Your Subscribers Will Actually Open

5 min read

We’re willing to bet that there’s a little red number in the corner of your phone’s email app. 

If you’re one of the rare breeds that has whittled down their inbox to receiving only the emails you open and find useful, hats off to you!

But if you’re like the rest of us, your inbox is probably a tad...

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