7 min read

If you’ve ever wondered if you really need to define a niche for your business (and if you’re secretly thinking it’s just some marketing nonsense), we’re laying it all out for you. Hint: the short answer is yes. You do need a niche!

Let’s say you run a business that sells mugs with cute designs and...

3 min read

“This product will fit our market. We have to test the market reaction. How does our market act?” 

In business, we talk about the market ALL THE TIME. But for those of you just getting your feet wet, it’s important to dig in and truly understand all the nuanced meanings of the term. 

Breaking It Down

A...

4 min read

Digital marketing. To some a natural way of doing business; to others a big dark ocean they’re afraid to dip their toes in.

Whatever your feelings and experiences are, one thing is certain - digital marketing is a required and absolutely necessary tenant of modern business. 

And it’s really not threatening or scary...

Written by Anela Perviz

6 min read

What do buying a pack of gum and purchasing a new car have in common?

At first glance, they couldn’t be more different. And that’s true, that don’t have much in common other than that they are both part of that customer’s established buying patterns.

Whether you recognize it or not, you...

4 min read

31.7 million. 

That’s how many small businesses there were in the United States in 2020, according to the U.S. Small Business Administration.

That number is of course spread across various industries and sectors; but it does highlight the fact that no matter what area a business is operating in, there is going to be a high...

3 min read

That initial rush of excitement you have when that lightbulb moment hits you is pretty unbeatable. And it lasts until your first Google search when you realize just how many competitors are actually out there. Even if your niche isn’t saturated, everything always has an alternative. Cue second-guessing!

Let’s get our...

3 min read

You’ve set up Google analytics, you’ve got all your social media insights organized and available at a click of a button… you’ve got this marketing analytics thing down!

Or do you?

It’s great to have all the systems in place telling you bounce rates and impressions, but are you actually doing anything...

4 min read

Back in 2014, you couldn’t turn on the radio or walk into any establishment playing music without hearing #Selfie by the Chainsmokers at some point. 

Hate it or love it, it’s a song of our times. But there’s one line from the lyrics that instantly popped into our minds as we sat down to write this blog post -...

Think about the last ad that positively grabbed your attention. Maybe it was a sponsored post or story on Instagram, a video that played on YouTube, or even a pop-up on a website asking you to sign up for a newsletter. 

Was it funny? Loud with large fonts? Busy with loads of colors and graphics?

Whatever the defining factors were, it did...

5 min read

Competition is a good thing! If it wasn’t for competitors, companies would stagnate, innovation would not exist, and there would be no growth. There’s no reason to improve when your customers have nowhere else to go.

But that’s not the world we live in. No matter what industry you’re in, you have competitors...