New Book: Roadmap For Starting a Business

You Made the Sale, Now What?

4 min read

Most new customers don’t make a second purchase. 

Here’s the good news though: your customers have already taken a liking to you when they made their first purchase. They wouldn’t have wanted your product or service otherwise, right?

Now, it’s your responsibility to keep the good feelings rolling. 

...

Read more...

Believe It or Not, Your Business Needs a Newsletter

6 min read

Scan your inbox real quick. How many unopened newsletters are sitting there waiting to be read? Ok, let’s be honest... waiting to be deleted.

We all know the deal. We sign up for newsletters for free downloads, discount codes, or some sort of other special access. Once we get what we want, our interest in the emails flooding...

Read more...

Is Your Brand Inconsistent? Here’s What to Check.

business marketing website Jun 05, 2020

7 min read

You’ve put blood, sweat, tears, and gallons of coffee into building up your brand. You’ve perfected the intangibles and polished the tangibles. Or have you?

Small inconsistencies are hard to spot, but they can put a significant tarnish on all of the hard work you put into building your brand. 

Everything from logos,...

Read more...

Guide to Social Media Algorithms

4 min read 

Nothing strikes as much fear into entrepreneurs trying to boost their social media like the dreaded social media algorithm. It’s a big looming cloud of unknown that seems to randomly punish and reward unsuspecting social posts.

The function of algorithms is to deliver the most relevant content to users out of the...

Read more...

Starter’s Guide to Lead Generation

marketing startup website May 31, 2020

3 min read

Attracting complete strangers on the internet and converting them to customers is not easy.

There is no lack of content nor advertisements all clamoring for the same consumers’ attention. And consumers aren’t lacking savvy either. They want their attention to be earned, not bought. 

Capturing shoppers’ interest...

Read more...

4 Strategies for Engaged Customers

4 min read

To grow a business, attracting new customers day-in and day-out seems to be the main piece to the puzzle. And while it is an important ingredient, it may not be the most important.

Say hello to customer retention. Retaining existing customers is easier and more cost effective than solely relying on new acquisitions: 

  • They are...
Read more...

5 Emails Your Subscribers Will Actually Open

5 min read

We’re willing to bet that there’s a little red number in the corner of your phone’s email app. 

If you’re one of the rare breeds that has whittled down their inbox to receiving only the emails you open and find useful, hats off to you!

But if you’re like the rest of us, your inbox is probably a tad...

Read more...

Building Customer Trust When You Have Zero Sales

8 min read

Imagine coming across a website that you haven’t visited before. You like the products they’re selling but know nothing about the brand, if the products are good quality, or what their customer service (if any) is like. 

The logical next step would be to search for customer reviews to find out if others had a...

Read more...

How To Stand Out in a Sea of Similar Competitors

marketing sales strategy May 12, 2020

6 min read

Here’s a bit of a reality check: almost no business is one-of-a-kind. Yours included. 

Think about it objectively. How many grocery stores, clothing retailers, dentists, makeup artists, etc. are truly unique in their field?

Whatever industry niche you are in, at the end of the day, you are essentially selling the same...

Read more...

Untapped Power of Customer Reviews

7 min read

Online Customer Reviews: Untapped Power at Your Fingertips

The business equivalent of a pat on the back is a happy customer. They walk away satisfied with your service or product and will be back again, and you are left with a feeling of “I must be doing something right!”

They’ll probably even recommend you to their...

Read more...
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.