New Book: Roadmap For Starting a Business

4 Strategies for Engaged Customers

4 min read

To grow a business, attracting new customers day-in and day-out seems to be the main piece to the puzzle. And while it is an important ingredient, it may not be the most important.

Say hello to customer retention. Retaining existing customers is easier and more cost effective than solely relying on new acquisitions: 

  • They are...
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5 Emails Your Subscribers Will Actually Open

5 min read

We’re willing to bet that there’s a little red number in the corner of your phone’s email app. 

If you’re one of the rare breeds that has whittled down their inbox to receiving only the emails you open and find useful, hats off to you!

But if you’re like the rest of us, your inbox is probably a tad...

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Building Customer Trust When You Have Zero Sales

8 min read

Imagine coming across a website that you haven’t visited before. You like the products they’re selling but know nothing about the brand, if the products are good quality, or what their customer service (if any) is like. 

The logical next step would be to search for customer reviews to find out if others had a...

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How To Stand Out in a Sea of Similar Competitors

marketing sales strategy May 12, 2020

6 min read

Here’s a bit of a reality check: almost no business is one-of-a-kind. Yours included. 

Think about it objectively. How many grocery stores, clothing retailers, dentists, makeup artists, etc. are truly unique in their field?

Whatever industry niche you are in, at the end of the day, you are essentially selling the same...

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Untapped Power of Customer Reviews

7 min read

Online Customer Reviews: Untapped Power at Your Fingertips

The business equivalent of a pat on the back is a happy customer. They walk away satisfied with your service or product and will be back again, and you are left with a feeling of “I must be doing something right!”

They’ll probably even recommend you to their...

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Why Create Buyer Personas: A Marketing Must-Have Guide

5 min read

Are you making one of the most common entrepreneurship mistakes?

To find out, answer this question: can your product or service be used by anyone?

If you answered yes, we hate to break it to you, but you’re in the mistake-making group.

If you believe everyone will use your product/service, you are marketing and selling to a...

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A Women's Guide to Social Media Basics

Social media is a rabbit hole.

It’s too easy to get sucked into a loop of entertaining videos, end up 52 weeks into someone’s Instagram posts, and spend hours scrolling through home design ideas on Pinterest.

BUT it’s also one of the most powerful tools business owners have at their fingertips, literally.

If you have a business...

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How to Build a Magnetic Personal Brand

business marketing strategy Mar 01, 2019

You’ve perfected your logo and website, found that perfect tone for writing all your social media posts about your business, and have a killer story to tell when talking about your products or services. You’ve done the whole branding thing and done it well! But what if that’s not enough?

To really take it to the next level, ...

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