5 min read

The ultimate oxymoron - selling without “selling.” When we say without selling, we mean foregoing all of the pushiness that is typically associated with the act.  

Pitching and selling to customers can be especially gut-wrenching for new entrepreneurs. You don’t want to come off as a used car salesman, but...

4 min read

The holidays will be different this year, from the way we carry out our favorite traditions to how we connect with family members.

But one thing we can count on though is an uptick in sales for businesses. Although less than we’re used to, it will still be the busiest time of year for businesses (and still the most wonderful...

5 min read

Open up a new tab on your browser and Google your product or service.

We’ll take a guess and say that the search results are in the millions. Unless your product or service is extremely specific and unique, you’ve got competitors to contend with and stand out against.

The Fix: Differentiate your business

The concept of...

4 min read

Just like there are one hit wonders in the music industry, there are one hit wonder months of revenue for entrepreneurs. Hint: those are the screenshots of 5 and 6-figure amounts you see entrepreneurial gurus posting on social media. 

What you don’t see are the 11 other months of the year, where revenues are ebbing and...

Content is king, but it’s up to queens (that’s you!) to use it wisely in their business kingdom.

Wisely is the key word here. If you’ve created content in the past, whether it’s video, blogs, social posts, or anything else, you’ve probably noticed that some of it does really well and the rest kind of flops. 

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Raise your hand if you’ve ever been intimidated by the thought of having to create a sales page... We’ll assume that there are many hands raised right now. 

Don’t feel bad though. It is intimidating. You are putting your product or service out to the world, and the internet is a very opinionated place.

However, we’re...

5 min read

Your marketing campaign is doing exceptionally well and the leads are just flowing in! 

But before you pop the champagne and start celebrating your success, hit the pause button for a second. 

On average, only 25% of the leads you receive have the quality it takes to make it to being a closed sale. And while having lots of...

5 min read

What leads a customer to ultimately click that “Complete Purchase” button? Is it helpful product descriptions? Quality and detailed product photos? How about shipping and return guarantees?

A combination of all of the above and then some?

Of the hundreds of choices you have to when optimizing an ecommerce website, any...

6 min read

You’ve invested time, money, and energy into bringing that new customer onboard only to have the agreement fall through. Sound familiar?

Probably too familiar for some. It leaves you frustrated and drained knowing the lost productivity. Could you have made a sale had you invested your time somewhere else? Definitely.

We see...

6 min read

People hate ads. Anyone shocked by that? No? We thought so.

Marketers spend their lives creating ads and consumers spend their lives avoiding them. It’s the circle of life. 

But why is it that we as consumers have such a bad taste in our mouths about ads? We dug into that question, and found these five themes to be...