Let’s start off with a cautionary tale. Becca is an incredibly talented esthetician, who, after working for others for several years, decided to start her own skin care studio. She designed a beautiful space that customers loved coming to, offered services at competitive prices, and solved her clients’ skin care concerns. Her social...

 4 min read

Let’s not sugarcoat things. You’re in business to make money. Yes, solving people’s problems and adding value to their lives is great, but you have to make money doing it. 

Pricing is an art. There are many ways of deciding on that final dollar value, from picking a number out of thin air (obviously, we...

Written by Anela Perviz

6 min read

What do buying a pack of gum and purchasing a new car have in common?

At first glance, they couldn’t be more different. And that’s true, that don’t have much in common other than that they are both part of that customer’s established buying patterns.

Whether you recognize it or not, you...

3 min read

Are you looking at your business through customer-colored lenses? What we mean by this metaphor is how well do you understand the needs and problems of your customers?

Where you land on the scale, from not understanding at all to completely being in tune, will almost always directly correlate with your sales performance. 

Your...

5 min read

The ultimate oxymoron - selling without “selling.” When we say without selling, we mean foregoing all of the pushiness that is typically associated with the act.  

Pitching and selling to customers can be especially gut-wrenching for new entrepreneurs. You don’t want to come off as a used car salesman, but...

4 min read

The holidays will be different this year, from the way we carry out our favorite traditions to how we connect with family members.

But one thing we can count on though is an uptick in sales for businesses. Although less than we’re used to, it will still be the busiest time of year for businesses (and still the most wonderful...

5 min read

Open up a new tab on your browser and Google your product or service.

We’ll take a guess and say that the search results are in the millions. Unless your product or service is extremely specific and unique, you’ve got competitors to contend with and stand out against.

The Fix: Differentiate your business

The concept of...

4 min read

Just like there are one hit wonders in the music industry, there are one hit wonder months of revenue for entrepreneurs. Hint: those are the screenshots of 5 and 6-figure amounts you see entrepreneurial gurus posting on social media. 

What you don’t see are the 11 other months of the year, where revenues are ebbing and...

Content is king, but it’s up to queens (that’s you!) to use it wisely in their business kingdom.

Wisely is the key word here. If you’ve created content in the past, whether it’s video, blogs, social posts, or anything else, you’ve probably noticed that some of it does really well and the rest kind of flops. 

...

Raise your hand if you’ve ever been intimidated by the thought of having to create a sales page... We’ll assume that there are many hands raised right now. 

Don’t feel bad though. It is intimidating. You are putting your product or service out to the world, and the internet is a very opinionated place.

However, we’re...