New Book: Roadmap For Starting a Business

How to Supercharge Your Marketing

6 min read

Imagine discovering a new t-shirt brand on Instagram. You saw an ad in your feed that drew your attention. You visit their profile and see that the shirts feature quirky phrases and images, and the brand expresses an extremely fun and laid-back image.

You like what you’re seeing and want to buy. So, you head over to their...


How to Create More Effective Social Media Ads

marketing sales socialmedia Jun 19, 2020

6 min read

People hate ads. Anyone shocked by that? No? We thought so.

Marketers spend their lives creating ads and consumers spend their lives avoiding them. It’s the circle of life. 

But why is it that we as consumers have such a bad taste in our mouths about ads? We dug into that question, and found these five themes to be...


Guide to Social Media Algorithms

4 min read 

Nothing strikes as much fear into entrepreneurs trying to boost their social media like the dreaded social media algorithm. It’s a big looming cloud of unknown that seems to randomly punish and reward unsuspecting social posts.

The function of algorithms is to deliver the most relevant content to users out of the...


Guide to Social Media Metrics

5 min read

Pop quiz! What’s the return on investment (ROI) on your social media efforts?

If you’re drawing a blank or struggling to define a percentage, you are not alone. For the majority of businesses, quantifying the value of the time and resources invested into social is challenging.

That just might have something to do with...


A Women's Guide to Social Media Basics

Social media is a rabbit hole.

It’s too easy to get sucked into a loop of entertaining videos, end up 52 weeks into someone’s Instagram posts, and spend hours scrolling through home design ideas on Pinterest.

BUT it’s also one of the most powerful tools business owners have at their fingertips, literally.

If you have a business...


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