New Book: Roadmap For Starting a Business

Is starting a second business really a good idea?

3 min read

Once the entrepreneurial bug bites you, it can really sink its teeth in! You see your business flourishing and taking off and new ideas begin to pop up, leaving you thinking, “Should I start another business?”

While there are certainly major benefits to owning more than one business (diversification!), there are also...

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From solopreneurship to business empire in 5 steps

4 min read

If you’ve started a business or are thinking of starting one, you will most likely start off as a solopreneur (AKA going at it alone with no partners or people helping out with the day-to-day).

As with everything, there are pluses and negatives with solopreneurship. 

Good news is that you are 100% in control of company...

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Everything has an alternative. Here’s how to make sure customers choose your business.

marketing startup strategy Dec 19, 2020

3 min read

That initial rush of excitement you have when that lightbulb moment hits you is pretty unbeatable. And it lasts until your first Google search when you realize just how many competitors are actually out there. Even if your niche isn’t saturated, everything always has an alternative. Cue second-guessing!

Let’s get our...

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Leaving your 9-to-5 to become an entrepreneur? Do this.

3 min read

The entrepreneurial dream is alive and well in the United States. Last year, 49% of people under the age of 35 had some type of side hustle going on. That could be anything from driving for Lyft to running a small business in their free time.

While most people are content with earning some extra money on the side, others will take...

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Doing business post-pandemic

Let’s start off by giving congratulations where congratulations are due…

Your business survived the pandemic so far! Or perhaps, you’ve worked up the courage to finally start your business!

Now it’s time to look ahead.

Just as 2020 changed the way we do business, 2021 will bring its own set of challenges and changes as...

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How to sell without “selling”

business sales strategy Nov 06, 2020

5 min read

The ultimate oxymoron - selling without “selling.” When we say without selling, we mean foregoing all of the pushiness that is typically associated with the act.  

Pitching and selling to customers can be especially gut-wrenching for new entrepreneurs. You don’t want to come off as a used car salesman, but...

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Holiday Mania: Is your business ready for the holiday season?

4 min read

The holidays will be different this year, from the way we carry out our favorite traditions to how we connect with family members.

But one thing we can count on though is an uptick in sales for businesses. Although less than we’re used to, it will still be the busiest time of year for businesses (and still the most wonderful...

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5 ways to show your business is the better choice

business sales strategy Oct 20, 2020

5 min read

Open up a new tab on your browser and Google your product or service.

We’ll take a guess and say that the search results are in the millions. Unless your product or service is extremely specific and unique, you’ve got competitors to contend with and stand out against.

The Fix: Differentiate your business

The concept of...

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How to make a consistent money in your business

sales socialmedia strategy Oct 09, 2020

4 min read

Just like there are one hit wonders in the music industry, there are one hit wonder months of revenue for entrepreneurs. Hint: those are the screenshots of 5 and 6-figure amounts you see entrepreneurial gurus posting on social media. 

What you don’t see are the 11 other months of the year, where revenues are ebbing and...

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Warning: These things are making your business look unprofessional

3 min read

We all know the importance of first impressions when meeting someone. In the seconds from when they lay eyes on you to that first handshake, they’ve already formed an opinion.

You may have polished up your professional look with blazers and collared shirts, but what kind of first impression is your business giving off?

The same...

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