New Book: Roadmap For Starting a Business

5 ways to show your business is the better choice

business sales strategy Oct 20, 2020

5 min read

Open up a new tab on your browser and Google your product or service.

We’ll take a guess and say that the search results are in the millions. Unless your product or service is extremely specific and unique, you’ve got competitors to contend with and stand out against.

The Fix: Differentiate your business

The concept of...

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How to make a consistent money in your business

sales socialmedia strategy Oct 09, 2020

4 min read

Just like there are one hit wonders in the music industry, there are one hit wonder months of revenue for entrepreneurs. Hint: those are the screenshots of 5 and 6-figure amounts you see entrepreneurial gurus posting on social media. 

What you don’t see are the 11 other months of the year, where revenues are ebbing and...

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Warning: These things are making your business look unprofessional

3 min read

We all know the importance of first impressions when meeting someone. In the seconds from when they lay eyes on you to that first handshake, they’ve already formed an opinion.

You may have polished up your professional look with blazers and collared shirts, but what kind of first impression is your business giving off?

The same...

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Analytics Guide for Small Businesses

3 min read

You’ve set up Google analytics, you’ve got all your social media insights organized and available at a click of a button… you’ve got this marketing analytics thing down!

Or do you?

It’s great to have all the systems in place telling you bounce rates and impressions, but are you actually doing anything...

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Content tips for female entrepreneurs

sales strategy website Sep 11, 2020

Content is king, but it’s up to queens (that’s you!) to use it wisely in their business kingdom.

Wisely is the key word here. If you’ve created content in the past, whether it’s video, blogs, social posts, or anything else, you’ve probably noticed that some of it does really well and the rest kind of flops. 

...

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Easy Guide to Sales Pages That (actually!) Sell

sales strategy website Sep 04, 2020

Raise your hand if you’ve ever been intimidated by the thought of having to create a sales page... We’ll assume that there are many hands raised right now. 

Don’t feel bad though. It is intimidating. You are putting your product or service out to the world, and the internet is a very opinionated place.

However, we’re...

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Pain Points Are the Key to Making Sales

6 min read

You’ve invested time, money, and energy into bringing that new customer onboard only to have the agreement fall through. Sound familiar?

Probably too familiar for some. It leaves you frustrated and drained knowing the lost productivity. Could you have made a sale had you invested your time somewhere else? Definitely.

We see...

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How to Really Conduct a Competitive Analysis

business marketing strategy Jul 08, 2020

5 min read

Competition is a good thing! If it wasn’t for competitors, companies would stagnate, innovation would not exist, and there would be no growth. There’s no reason to improve when your customers have nowhere else to go.

But that’s not the world we live in, because no matter what industry you’re in, you have...

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The Simple Analysis Tool Your Business Needs

4 min read

At any given point in time, a business owner faces a multitude of critical decisions. New opportunities arise, each carrying their own potential for success or failure. Likewise there is never a lack of challenges popping up, each requiring a solution and roadmap for how to tackle them. 

The one constant, no matter what industry...

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4 Best Practices for Smarter Sales

5 min read

Let’s talk traditional sales. People have been selling and buying goods and services for centuries, and at the core of it, the process hasn’t changed that much. 

Of course, things are more polished and advanced today, buy the sales process, at its most simplified level, has always boiled down to a basic formula: The...

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