New Book: Roadmap For Starting a Business

Pain Points Are the Key to Making Sales

6 min read

You’ve invested time, money, and energy into bringing that new customer onboard only to have the agreement fall through. Sound familiar?

Probably too familiar for some. It leaves you frustrated and drained knowing the lost productivity. Could you have made a sale had you invested your time somewhere else? Definitely.

We see...

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How to Really Conduct a Competitive Analysis

business marketing strategy Jul 08, 2020

5 min read

Competition is a good thing! If it wasn’t for competitors, companies would stagnate, innovation would not exist, and there would be no growth. There’s no reason to improve when your customers have nowhere else to go.

But that’s not the world we live in, because no matter what industry you’re in, you have...

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The Simple Analysis Tool Your Business Needs

4 min read

At any given point in time, a business owner faces a multitude of critical decisions. New opportunities arise, each carrying their own potential for success or failure. Likewise there is never a lack of challenges popping up, each requiring a solution and roadmap for how to tackle them. 

The one constant, no matter what industry...

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4 Best Practices for Smarter Sales

5 min read

Let’s talk traditional sales. People have been selling and buying goods and services for centuries, and at the core of it, the process hasn’t changed that much. 

Of course, things are more polished and advanced today, buy the sales process, at its most simplified level, has always boiled down to a basic formula: The...

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4 Strategies for Engaged Customers

4 min read

To grow a business, attracting new customers day-in and day-out seems to be the main piece to the puzzle. And while it is an important ingredient, it may not be the most important.

Say hello to customer retention. Retaining existing customers is easier and more cost effective than solely relying on new acquisitions: 

  • They are...
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How To Stand Out in a Sea of Similar Competitors

marketing sales strategy May 12, 2020

6 min read

Here’s a bit of a reality check: almost no business is one-of-a-kind. Yours included. 

Think about it objectively. How many grocery stores, clothing retailers, dentists, makeup artists, etc. are truly unique in their field?

Whatever industry niche you are in, at the end of the day, you are essentially selling the same...

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Sluggish Sales? Here’s Why

business sales strategy Jun 14, 2019

5 min read

It’s incredibly frustrating when you’re doing everything you should – great marketing campaigns, brand presence, customer engagement, etc. – but the sales are just not happening.

Many things can contribute to stagnant sales, but time and time again, entrepreneurs find themselves stuck in an inconsistent cycle...

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How to Build a Magnetic Personal Brand

business marketing strategy Mar 01, 2019

You’ve perfected your logo and website, found that perfect tone for writing all your social media posts about your business, and have a killer story to tell when talking about your products or services. You’ve done the whole branding thing and done it well! But what if that’s not enough?

To really take it to the next level, ...

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