7 min read

If you’ve ever wondered if you really need to define a niche for your business (and if you’re secretly thinking it’s just some marketing nonsense), we’re laying it all out for you. Hint: the short answer is yes. You do need a niche!

Let’s say you run a business that sells mugs with cute designs and...

4 min read

Maybe you had your lightbulb moment just last week and have been frantically researching ever since. Or perhaps you’ve been sitting on your idea for years, but never had the courage to go through with it (even though you know it will work!).

Whatever your case may be, it’s never too late (or too soon, for that matter) to...

 4 min read

Let’s not sugarcoat things. You’re in business to make money. Yes, solving people’s problems and adding value to their lives is great, but you have to make money doing it. 

Pricing is an art. There are many ways of deciding on that final dollar value, from picking a number out of thin air (obviously, we...

3 min read

“This product will fit our market. We have to test the market reaction. How does our market act?” 

In business, we talk about the market ALL THE TIME. But for those of you just getting your feet wet, it’s important to dig in and truly understand all the nuanced meanings of the term. 

Breaking It Down

A...

4 min read

Digital marketing. To some a natural way of doing business; to others a big dark ocean they’re afraid to dip their toes in.

Whatever your feelings and experiences are, one thing is certain - digital marketing is a required and absolutely necessary tenant of modern business. 

And it’s really not threatening or scary...

4 min read

31.7 million. 

That’s how many small businesses there were in the United States in 2020, according to the U.S. Small Business Administration.

That number is of course spread across various industries and sectors; but it does highlight the fact that no matter what area a business is operating in, there is going to be a high...

3 min read

Once the entrepreneurial bug bites you, it can really sink its teeth in! You see your business flourishing and taking off and new ideas begin to pop up, leaving you thinking, “Should I start another business?”

While there are certainly major benefits to owning more than one business (diversification!), there are also...

4 min read

If you’ve started a business or are thinking of starting one, you will most likely start off as a solopreneur (AKA going at it alone with no partners or people helping out with the day-to-day).

As with everything, there are pluses and negatives with solopreneurship. 

Good news is that you are 100% in control of company...

3 min read

That initial rush of excitement you have when that lightbulb moment hits you is pretty unbeatable. And it lasts until your first Google search when you realize just how many competitors are actually out there. Even if your niche isn’t saturated, everything always has an alternative. Cue second-guessing!

Let’s get our...

3 min read

The entrepreneurial dream is alive and well in the United States. Last year, 49% of people under the age of 35 had some type of side hustle going on. That could be anything from driving for Lyft to running a small business in their free time.

While most people are content with earning some extra money on the side, others will take...