New Book: Roadmap For Starting a Business

Warning: These things are making your business look unprofessional

3 min read

We all know the importance of first impressions when meeting someone. In the seconds from when they lay eyes on you to that first handshake, they’ve already formed an opinion.

You may have polished up your professional look with blazers and collared shirts, but what kind of first impression is your business giving off?

The same...

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Content tips for female entrepreneurs

sales strategy website Sep 11, 2020

Content is king, but it’s up to queens (that’s you!) to use it wisely in their business kingdom.

Wisely is the key word here. If you’ve created content in the past, whether it’s video, blogs, social posts, or anything else, you’ve probably noticed that some of it does really well and the rest kind of flops. 

...

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Easy Guide to Sales Pages That (actually!) Sell

sales strategy website Sep 04, 2020

Raise your hand if you’ve ever been intimidated by the thought of having to create a sales page... We’ll assume that there are many hands raised right now. 

Don’t feel bad though. It is intimidating. You are putting your product or service out to the world, and the internet is a very opinionated place.

However, we’re...

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10 Ways to Increase Online Sales

business sales website Aug 04, 2020

5 min read

What leads a customer to ultimately click that “Complete Purchase” button? Is it helpful product descriptions? Quality and detailed product photos? How about shipping and return guarantees?

A combination of all of the above and then some?

Of the hundreds of choices you have to when optimizing an ecommerce website, any...

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How to Supercharge Your Marketing

6 min read

Imagine discovering a new t-shirt brand on Instagram. You saw an ad in your feed that drew your attention. You visit their profile and see that the shirts feature quirky phrases and images, and the brand expresses an extremely fun and laid-back image.

You like what you’re seeing and want to buy. So, you head over to their...

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Is Your Brand Inconsistent? Here’s What to Check.

business marketing website Jun 05, 2020

7 min read

You’ve put blood, sweat, tears, and gallons of coffee into building up your brand. You’ve perfected the intangibles and polished the tangibles. Or have you?

Small inconsistencies are hard to spot, but they can put a significant tarnish on all of the hard work you put into building your brand. 

Everything from logos,...

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Starter’s Guide to Lead Generation

marketing startup website May 31, 2020

3 min read

Attracting complete strangers on the internet and converting them to customers is not easy.

There is no lack of content nor advertisements all clamoring for the same consumers’ attention. And consumers aren’t lacking savvy either. They want their attention to be earned, not bought. 

Capturing shoppers’ interest...

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Guide to Social Media Metrics

5 min read

Pop quiz! What’s the return on investment (ROI) on your social media efforts?

If you’re drawing a blank or struggling to define a percentage, you are not alone. For the majority of businesses, quantifying the value of the time and resources invested into social is challenging.

That just might have something to do with...

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5 Emails Your Subscribers Will Actually Open

5 min read

We’re willing to bet that there’s a little red number in the corner of your phone’s email app. 

If you’re one of the rare breeds that has whittled down their inbox to receiving only the emails you open and find useful, hats off to you!

But if you’re like the rest of us, your inbox is probably a tad...

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